According to FoodDive.com, there have been 1,042 new product introductions that include matcha around the globe since 2009. Only about 56 of those have been in North America, but the rate of new matcha products is expanding. “While matcha may currently be the new favorite child of the fad food world, its health benefits and versatility suggest that it is a trend that could eventually become mainstream.”
FoodDive.com’s mission is to provide busy professionals like you with a bird’s-eye-view of the Food industry in 60 seconds.
You can read the entire story here: http://www.fooddive.com/news/matcha-green-tea-finds-its-niche-in-chocolate-and-cookies/427671/
Review the FONA International data that the story is based on here: https://www.fona.com/sites/default/files/Matcha%20Green%20Tea%20Flavor%20Insight%201016.pdf